Evaluaton question 3

What have you learnt from your audience feedback ?

This is people watching our rough cut and shows their first reactions to the different scenes in our video. Since this we took on board what they said and also viewed it ourselves as outsiders and changed certain things in the video.

These include:

We changed the first glitter scenes to the one bellow as it was more successful and eye catching.

We took out the corridor scene and replaced it with things like the middle picture.

We changed the pale ballet tights to black ones to keep with the colour scheme of all of the rest of our work.

These are new things that we replaced with repetitive old scenes to make it more diverse.

We changed the ripping up money scene so that it was on a white background as the brick wall did not fit in with the rest of the video. We also changed the clothing as there was already a fur coat in the video. 

Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Laura Mulvey is a British feminist film theorist. She writes about the "male gaze" which is to do with how men look at women as objects through media. This theory could be applied to out video in the way that we challenge contemporary media products by having provocative scenes and seductive clothing. However we see this as not objectifying women but showing they are strong, youthful and free women. 

This gif shows real media from our research stages and then our products. In this you can see how we have used, developed and challenged real media conventions for our own products. 

Evaluation question 2

Evaluation question 4

Final Digipak and Poster

Final cut

Since our last rough cut of the video we have made the changes that needed to be changed so that it would be more successful and eye catching. A lot of the changes that we have made all contribute to making the Mise en scene and overall image of our video more edgy and youthful, like we initially planned. We also filmed the barbie roof scenes and worked along until it was at a stage where it was more successful and didn't look out of place to the rest of our video.

Rough cut

This is our rought cut of our music video. There are certain things throughout the video that we need to re film and other things that will be taken out and replaced with other similair ideas, including...

• Re-filming the begin so she does not make eye contact with the camera.
• Film all three of us putting lipstick on so that we are introduced at an early stage in the video and fit more into the whole thing.
• Brighten the whole thing so it looks more plasticy and fits with out initial idea.
• Replace the forest scenes with a childrens play area park so it doesnt look as leafy and natiralistic.
• Re film the ending of the viewpoint with a better location and a wider range of scenes to cut to and from.
• Film me and Lucy lifting our tops up on the motorway bridge.

Final spine

Draft spine

 

 After creating the spine we were pleased with the design and colour plan of it but decided that it needed something extra to make it more unique. We decided to draw a signature and put it at the top of the spine in black writing. This would give a more personal touch to the whole CD case and would make it stand out more if it were to be placed amongst other CD's.

 

Final disc

 

After creating our Cd dusc we decided that it was not really ideal having the 'A' covered, therefore we decided that it would be a better idea to put the '#HARD' at the top and ISLA at the bottom. This would then mean that it would be easier to read and woukdnt look strange. 

 After doing this we decided that we actuallu didn't like the way it was really spaced out and looked too seperated. Therefore we decided to reconstruct it further by putting them together at the top half of the disc and making the '#HARD' smaller and 'ISLA' bigger and stretched so there was less of a divide between the two texts.

 Final disc

Changes and final poster

 

•  Text made larger.
• Parnetal advisory made smaller.

•  Put a border on the parental advisory.

 

 

• Moved the text upwards.
• Made image even bigger.
• Parental advisory even smaller. 

 

• Added thumb nail, facebook twitter and small print.
• Made the image bigger.
• made parental advisory smaller. 

Draft of poster

This is the draft version of our poster. In it we have included the name of the artist and album using the exact same font and colour scheme that has been used throughout for the rest of our work. Then bellow we have included some key information that would be seen on a real poster which is the date of release. We have then further promoted the artist by stating two popular so0ngs that people would find on the album. In real life artist's posters this is a common thing that is done as it encourages the audience to purchase the album if they know that popular singles will be included in it. 

We have then placed the 'PARENTAL ADVISORY' note onto the poster as this keeps continuity from the album cover. As well as the parental advisory we have kept the image the same as the album front because the initial feedback we received on the CD cover was positive and we were told it was a very strong image that worked perfectly with the content and style of our music video.

There are certain changes that need to be made to the poster to make it even more triumphant, as is the rest of our work. 

• The image will be made slightly bigger and be made more centred so the rule of thirds is followed.
• A thumb nail of the album cover and where you can buy it (iTunes).
• Extra promotion of the artist and album like a facebook abd twitter link.
• All of these changes including some small print will add to make it more proffessional and successful. 

CD disc and spine

CD disc

  For our CD disc we decided to have it quite plain and simple because the background is so detailed and eye catching. We had the initial idea of having #HARD going through the middle of the disc with the centre whole covering the A. Then underneath there would be ISLA in smaller black writing. For the Cd to look proffessional we added all of the small print information that we found to be on other CD's. We then decided that this CD disc was not as successful as it could be so we decided to make some alterations to our original design. 

• Moving the #HARD from the centre to slightly above the centre point.
• Placing the 'ISLA' directly underneath but still above the centre.

Spine

The spine is a very small part of our digipak that will still need to match the rest of the CD case. Which is red white and black. The key information that needs to be included on our spine is the name of the albbum and the artist. 

 

An idea that we came up with after this was to have the artist's signature at the top end of the spine in black writing. 

 

CD background and CD

The image that we have chosen to go behind the CD in our digipak is an optical illusion picture. This was chosen to keep consistencey throughout our media products, as there are optical illusion projector scenes in our music video. We chose to have a black and white image to keep things simple and again sticking to the mise en scene of our work. I find that a simple black and white image would be more effective than a coloured one as we do not want it to look too busy.

The image that we chose to use is from google images, and is of course not our own original work/photography. Therefore the ideal option was to email the owners of the image and seek permission to use the picture for our work. 

 

We were aware before sending the email that it was unlikely that they would respond, however we did recieve an automated email.

 

 

This part of the Digipak was created by Ellie and this is the proof tools that she created showing how she altered the image to make it more of our own. 

  This is what the edited version of our behind CD is. It is more successful than the original because it has become more of an illusion and more like the ones that are used in our video.

When compared with a real product, which is katy perry's CD, which was in our research, It looks more similar to this and looks a lot better.

Final inside left

The inside left image has been further changed so that it is more successful. The brightness has been toned down so that the image matches the rest of the ancillary pieces and as not orange. Her hand has been made less red to match the colour of the skin. The red lipstick has been edited so that it matches the colour of the lipstick on the front CD image. 

Draft of inside left

Original image 

Draft

This is the draft copy of the inside left of the CD cover. The picture has been made better in the way it has been brightened like all of the other images which is more successful than it being dull.

It connects well to the video as the dog and the fur coat are both featured a few times in the video. There are certain things that need to be changed further for it to be of a better standard. The skin will b made less orange and her hand will be made less of a red tone. The lipstick will be altered in colour and pigment so that it matches the lipstick on the front image. Lastly the hair line will be made thicker so there is not an orange patch by her forehead.