In what ways does your media product use, develop or challenge forms and conventions of real media products?
Laura Mulvey is a British feminist film theorist. She writes about the "male gaze" which is to do with how men look at women as objects through media. This theory could be applied to out video in the way that we challenge contemporary media products by having provocative scenes and seductive clothing. However we see this as not objectifying women but showing they are strong, youthful and free women.
This gif shows real media from our research stages and then our products. In this you can see how we have used, developed and challenged real media conventions for our own products.
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